Lipton Brisk has been launched in new 24 oz cans across US. Just in time for that event, Lipton partnered with Stickybits, a NY-based provider of innovative digital solutions to present a creative promotional campaign  for the newly-unveiled package.

Image courtesy: www.mashable.com

StickyBits commisioned a team of urban artists in NY and Los Angeles who painted 2 murals in each city. The graphics are heavily inspired by Lipton Brisk graphical design, yet each of 4 mural paintings contains a huge barcode. By scanning it with a handheld device, the user will be shown a video of the mural being painted. Afterwards, a customer will be prompted to scan a can of Lipton (of course, they need to buy it before!:)) in order to win an Xbox 360 gaming console.

StickyBits is a NY based provider of digital solution based on scanning and decrypting the barcode of any product that carries it. With help of Stickybits portable app, a user can scan the barcode and leave comments on the product online.