Mars bars wrap turns white in the UK — just for the time of this summer’s World Cup to support the national football team. This is the first redesign of an iconic black packaging in 78 years.

London-based JKR was the agency which refreshed the design of the limited edition football bars. Since April it has been sold in white wrappers featuring the red the St George Cross on it. The white wraps are printed at Amcor facilities.

Let’s remind, that last change of packaging was in 2006, when Mars name was replaced with Believe to support the UK football team in the last championship in Germany.