This autumn Ogilvy Group Russia launched an intergrated ad campaign for a sweet Kraft Food’s brand Milka on the Russian market. The concept is based on idea that a little piece of chocolate (Milka, of course) brings you to an ideal world of Alpine Mountains.
Ogilvy adapted to the Russian market the TV spot, created by its Frankfurt-base office early, and implemented the creative approach to the outdoor ads (billboards 6X3 m, citylights), branded the lifts in business centers and special areas in retail shops.
Based on this communication approach, the new format of packaging was introduces previously — miniature bar of 38 g, intented to be consumed on the go.
Besides the outdoor campaign, Ogilvy Group launched an active online promotion for Milka’s new campaign. From October till November the banners will be place on the leading relevants websitesm such as rambler.ru, mail.ru, yandex.ru, vnontakte.ru, livejournal.ru, ladymail.ru, 24open.ru, wmj.ru, afisha.rambler.ru
C конца октября по конец ноября 2009 года баннеры размещаются на rambler.ru, mail.ru, yandex.ru, vnontakte.ru, livejournal.ru, ladymail.ru, 24open.ru, wmj.ru, afisha.rambler.ru.
