Nespresso is introducing three new terrific Nespesso Variations 2009 of its great flavored capsules — Apricot, Gingerbread and Chestnut cream. The recently launched promotional campaign, which was developed to introduce the product, revolves around sweet memories. The brand has approached a young Australian director Ben Briand with an offer to create a video, which would express his version of sensory memory.
The idea of the 10-minute video is that smell and taste can bring back nice and warm memories of events no matter how many years have passed since they happened. The rich and soft aromas of apricot, chestnut and gingerbread evoke dear reminiscences and make it possible to experience them again.
While watching the moving ad, visitors are asked to click on the screen during each of the three sequences showing the new Variations flavours. If they do it right, they will be invited to enter the personal details and transmit the entry to Nespresso for winning a prize. The closing date for submission of entries shall be midnight CET on January 15 2010. On the close of the promotional campaign Nespresso will arrange a Prize Draw among valid entries and will send Nespresso «Citiz» coffee machines to those who win.
Nespresso has also made a collection of three white cups with a touch of stars and snowflakes to catch the elusive memories within them and give you an opportunity to keep them in your hands and enjoy nostalgia to the full.