Anthem Worldwide created compelling and consistent brand experiences for Nestlé Canada Inc. and helped bring Nestlé Real Dairy “Natural Ice Cream” positioning to life in Canada with new packaging designs that clearly differentiate the brand within the category.

Erin Lazer, marketing manager, packaged ice cream at Nestlé Canada, said, “To visually support and communicate Nestlé Real Dairy, Anthem centered its design on the “real” ingredients, providing easily identifiable flavour cues of a cream pitcher, milk jug, sugar, and eggs. Through pure and simple, yet appetizing food photography, Anthem’s new package design elevated the nutritional value of the brand to the consumer and increased shelf presence to create a clear point of differentiation from the competition.”

Gary Oakley, creative director of Anthem Worldwide’s Canada office commented, «Anthem’s clean colour palette and simple design architecture solution communicates a compelling and consistent brand experience that allows for additional line extensions and future innovations.”