Nestle is broadening the scope of their 48 Kopeykas ice-cream line with a new product named “Best Desserts”. The key concept is “refined home dessert for a family party”.
The design was developed by the Magic Style agency. They were facing a task of creating a more luxurious packaging that would keep close to the 48 Kopeykas family design.
Summer taste series Apple and Cookies and Wood Berries are continued with fall tastes of walnut and plum.
Creative group
Client: ООО Nestle Russia Ltd
Marketing manager: Alyona Shepitko
Project manager: Alyona Logunova
Agency: Magic Style design agency
Art management, design: Mysha Savydenko, Sonya Zagainove, Yulia Zharove
Management: Vyka Arakelyan