Nestle Presents New Fall Desserts for “48 Kopeykas”

Nestle is broadening the scope of their 48 Kopeykas ice-cream line with a new product named “Best Desserts”. The key concept is “refined home dessert for a family party”.

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The design was developed by the Magic Style agency. They were facing a task of creating a more luxurious packaging that would keep close to the 48 Kopeykas family design.

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Summer taste series Apple and Cookies and Wood Berries are continued with fall tastes of walnut and plum.

Creative group

Client: ООО Nestle Russia Ltd
Marketing manager: Alyona Shepitko
Project manager: Alyona Logunova

Agency: Magic Style design agency
Art management, design: Mysha Savydenko, Sonya Zagainove, Yulia Zharove
Management: Vyka Arakelyan

www.popsop.com