For generations, Olay has helped women of all ages look and feel their most beautiful. Many of these women have told us that the person who represents true beauty to them is not a model or celebrity, but their moms. So, in celebration of moms everywhere, Olay is working to give special recognition to one million moms by Mother’s Day. Beginning April 13, women are invited to log on to www.facebook.com/Olay, and sign our online declaration to acknowledge their moms as their ‘Beauty By Example’ women who are beautiful inside and out, and have inspired them in so many ways. As part of our effort to recognize amazing women everywhere, moms and daughters alike, Olay is contributing up to one million ounces of product to look good feel better, a national public service program dedicated to improving the self-esteem and quality of life of women undergoing treatment for cancer. Consider it ‘Beauty By Example’ in action.

Photo: A picture for the Timeline on the www.facebook.com/Olay page

“Olay has always been committed to helping women of all ages look and feel their best through our skincare solutions. Last year, we noticed many women commenting on our Facebook page, saying that their moms represented true beauty to them. That sparked the idea for our ‘Beauty By Example’ campaign, which celebrates the unique bond between mothers and daughters, and seeks to recognize millions of moms as truly inspirational,” said Joe Arcuri, Vice President at Skin and Personal Care, North America, Procter & Gamble. “We’re very excited to partner with look good feel better to help them fulfill their mission. The women they serve truly demonstrate ‘Beauty By Example’ every day.”

Olay’s new ‘Beauty By Example’ campaign also encourages women to showcase their moms’ beauty by posting a story on Olay’s Facebook wall or sharing a photo of her in our Facebook photo gallery. In addition, fans can visit the video gallery to view inspirational vignettes featuring real moms and daughters, the winners of last year’s ‘Like Mom. Like Daughter’ contest, who are also featured in the new print advertisements appearing in the May issues of Oprah, Elle and Marie Claire and the June issues of Glamour and Harper’s Bazaar.

For more information about Olay’s ‘Beauty By Example’ campaign or to declare your support, log on to Olay’s Facebook page at www.facebook.com/olay and recognize her on Twitter @OlayUS and #thankyoumom.