New York fans of Foursquare website, which is encouraging people explore places in various cities can donate to charity educational foundation and collect points by checking in. Every point they add to the leaderboard is equal to four cents Pepsi will give to CampInteractive, a local organization that engages youth throughout the year in various academic seminars, monthly outdoor trips, and technology workshops.
The Foursquare’s New York let the lettering of the game be featured with Pepsi style and is going to raise 10,000 for the center. The campaign will last up to December 13.