Pepsi Max and AMV BBDO developed Max It Legends campaign to find living legends in football, film and music areas. The soft drink brand encourages its fans to upload 1-minute long videos to prove they are worth to be called real stars. The campaign is made up of three rounds dedicated to the three themes, and the most creative video for each of them will earn £50k.

The online contest encourages consumers to prove that they are really talented and have something worthy to show the audience. The campaign will be running through November, and the last round (the movie one) will end in September. Every seven weeks the panel of experts and visitors of the website will select a winner in one of the categories and award him or her with the grand prize.