Just before the Winter Olympic Games in Vancouver the most athletic canines in the world had their sport competition as well. Purina‘s first-ever Winter Incredible Dog Challenge kicked off its 13th season on January 8 — 9, 2010 at Whistler Blackcomb. The four-legged athletes competed in Ski Joring, Agility, Freestyle Flying Disc and Slalom Weave Pole Racing and Avalanche Rescue.
All events were free to the public and local dogs. The brand also arranged the Paw and Pole exhibition, where the judges determined the fastest small dog and fastest large dog, the dog in the best costume and a fun Look-a-Like contest to see who of the dog-owners at the show most resembles their pet.
The Purina Incredible Dog Challenge being one of the most popular animal events in the US, invites various breeds and sizes of dogs from multiple nations. The aim of the event is to show that any dog can achieve the most unbelievable goals when it is given proper training and perfect nutrition.
