PepsiCo’s Quaker Chewy Granola Bars brand is teaming up with Jordin Sparks and the nonprofit organization, Afterschool Alliance, to raise awareness of the importance of afterschool programs. Sparks is lending her voice to the Quaker Chewy Afterschool Rocks campaign to help generate support for afterschool programs and fuel activities with snacks made with whole grain to give kids a great start to the new school year.

The brand has put together a must-see music library of more than 250 songs from over 70 artists and now is encouraging parents to visit www.QuakerOats.com/afterschoolrocks to download songs and learn how to get their kids involved in afterschool programs. Parents can get codes for two free song downloads from the Afterschool Rocks music library by purchasing specially-marked boxes of Quaker Chewy Granola Bars. The campaign will help more than 25,000 afterschool programs nationwide get access to vital resources.

Jordin Sparks, 20-year-old Grammy nominated platinum recording artist and Broadway star, joined the effort to bring attention to the need for safe, secure and motivating afterschool programs for all kids. Sparks kicked off the Quaker Chewy Afterschool Rocks Campaign yesterday, September 22, by visiting students in New York to inspire more parents and kids to participate in quality afterschool programs. She also is offering her own personalized downloadable song list at the website to help moms and dads energize their kids’ activity after lessons through music.