Red Bull’s Invites to Spot Hidden Cans in Its Viral Online Video

Red Bull Hungary has released a viral promotional five-part video, which invites viewers to click and find the hidden objects. In the new ad, which is created just for the interactive use, the famous brand of energy drinks features a young lady and her friends, who just can’t do without a good shot of their favorite beverage.

The series starts with quite a usual scene: a girl is still sleeping, when an alarm clock on her mobile rings and urges her to jump out of the bed. She’s running late, but there’s one thing she just can’t leave without—a mini-can of Red Bull E-Shot, which is somewhere in the middle of this morning mess. Here’s is the time for viewers to join in and help the nice lady to find this so much needed object and be in time for the class. Once the can is spotted, the next part begins.

There are five chapters in this long video—“Morning,” “Class,” “Gym,” “Airport” and “Sport Show,”—and to get to the next ‘level,’ viewers are first to find the can in the picture. If they make a wrong choice and select the area without the can, they’ll have to start the part all over again. The project, which is positioning Red Bull as something really essential to keep you moving in this crazy world, has been developed at Friendly Digital Advertising, Hungary.