Samsung Mobile Canada announced that attendees of free concerts in Calgary, Vancouver and Montreal will have a chance to win five Samsung Galaxy Tabs 10.1s by demonstrating their artistic talents for creating music videos.

The pop-up concerts will feature The Midway State, an alternative rock band from Toronto. Fans who will visit the concert can enter the contest to win an upcoming Samsung gadget. To take chance they should film or take photos of The Midway State performing their new song, Atlantic, then submit them to www.samsung.com/videomashup. Winning entries will be used in Samsung’s final video mash-up of Atlantic. The final videos for each city will be posted online on August 22 for Canadians to vote on, and the winners will be announced on August 29.

“Samsung is thanking technology fans for helping make it the Android vendor of choice in Canada with this series of free pop-up concerts, plus the chance to win our new Galaxy Tab 10.1 that has tech enthusiasts buzzing,” said Paul Brannen, vice-president of Samsung Mobile Canada. “The Samsung Galaxy Tab 10.1, with its unparalleled screen and dual core processor, is the ideal tool for enjoying music videos on, so we are asking concert goers to be part of making the new video for The Midway State’s hit single Atlantic in celebration of the device.”

Along with the chance to win the new tablet, a limited number of social media savvy concert goers in each city will leave with surprise bags of Samsung swag. To win, consumers should stay tuned to Samsung Mobile Canada on Twitter and Facebook for details and follow #samsungconcert

The first concert was in Calgary’s Olympic Plaza yesterday at 4:30 p.m. Another one hits Vancouver’s Robson Square today at 5:30 p.m. and the last one will take place at Montreal’s Place des Vestiges on August 11 at 5:30 p.m.

The promotion campaign resembles that one of  Sony Australia promoting the Sony’s Bloggie social network camera product range as it also use a creative approach to the young audience.

Currently, Samsung Telecommunications is running the Samsung AT&T Summer Krush 2011—a series of concerts in the U.S. cities—to promote the Samsung Infuse 4G smartphone.