Responding to consumer demand for products made with natural ingredients, PepsiCo North America Beverages transformed Sierra Mist, its popular lemon-lime soda, into Sierra Mist Natural. A recent study confirmed the demand for natural, revealing that the majority of Americans say natural is an important driver of food and beverage choices they make for themselves and their families.

Sierra Mist Natural is made with real sugar and nothing artificial—no preservatives, no artificial flavors and, as always, no caffeine. It is being touted as the reinvention of lemon-lime soda made with only five simple and natural ingredients.

To complement its new, natural profile Sierra Mist Natural also has a brand new look. The updated logo, package design and new light green bottle highlight the product’s crisp, clean lemon-lime taste, its simplicity and its natural appeal.

To underscore that Sierra Mist Natural is made exclusively with natural ingredients, the ad campaign, created by Goodby, Silverstein & Partners (San Francisco, Calif.), uses the tagline, «The soda nature would drink if nature drank soda.» The ads tap some of nature’s experts—rocks, trees and even rainbows—to express their yearning for the pure and natural ingredients of Sierra Mist Natural and its refreshingly delicious taste. In one execution, trees clamor for a coveted sip of new Sierra Mist Natural, while in another, a boulder dreams about having a mouth so it can enjoy the «lemony, bubbly goodness» of Sierra Mist Natural. And in a print execution, a rainbow would give anything, even its favorite yellow stripe, just to try the product.

The campaign, which broke on September 20, consists of TV, print, digital, radio, and out of home elements, and is a departure from traditional soda advertising. Sierra Mist Natural replaces Sierra Mist and is available at stores nationwide in standard soft drink packaging at the same price.