Yesterday, on 17 May, Starbucks Coffee Company announced in the US its latest launch in  packaged flavoured coffee category — Starbucks® Natural Fusions (vanilla, cinnamon and caramel). This innovative premium coffe blend is made with high-quality ethically-sourced arabica coffee beans perfectly blended and specifically roasted to complement each flavor variety and delivers the taste of Starbucks® coffee consumers expect with just the right amount of flavor.

The new coffees will be available in 11 oz. packages for the suggested retail price of $8.99 in the U.S. where groceries are sold starting in June.

“We’ve taken our 40 years of expertise in roasting and blending the highest-quality coffee in the world and applied it to the concept of flavored coffee,” said Annie Young-Scrivner, global chief marketing officer for Starbucks. “Starbucks has had a successful packaged coffee business in the grocery aisle for more than 10 years and this, in part, is because we listen to our consumers, of whom nearly 60 percent enjoy flavored coffee. These new coffees provide the Starbucks® coffee taste that people expect with just the right amount of flavor and will deliver on our promise of a quality cup of coffee.”

For more information, please visit www.Starbucks.com.