On 29 July, Starbucks launched its app for iPhone. The app introduces its popular Starbucks Card eGift feature on a mobile device for the first time and also combines the features of its two popular apps for iPhone and iPod touch: myStarbucks and Starbucks Card Mobile.
Now customers can access their favorite Starbucks Card features, use the mobile payment capability, track their My Starbucks Rewards and custom Starbucks features in one app, along with the new option to send a mobile gift.
Starbucks Card eGift allows customers to treat friends and family to their favorite Starbucks beverage, food or merchandise by sending a gift straight from their Apple devices. Starbucks Card eGifts can be customized with a personal message and sent using your contacts or Facebook friends list, for any amount between $5.00—$100.00.
With Starbucks for iPhone it’s possible to find nearby Starbucks stores with the store locator feature, access food and beverage nutrition information, and build a virtual beverage with the Drink Builder. Even a job search at Starbucks is possible with the app.
“Finding new ways to connect with our customers and elevate the experience in and and out of our stores drives our continued growth in the mobile space. We’re inspired by our customers and their feedback on MyStarbucksIdea.com which led us to develop the new Starbucks for iPhone App,” said Adam Brotman, vice president, general manager, Digital Ventures at Starbucks Coffee Company. “Customers asked for the convenience of one app bringing together the features they love to use. Also, since the introduction of Starbucks Card eGift, we’ve heard people wanted a mobile version. With the Starbucks for iPhone App we had the opportunity to bring together a collection of great features, and we’re excited to offer this new mobile experience to iPhone and iPod touch users.”
The Starbucks for iPhone App is available for free from the App Store on iPhone and iPod touch or at Starbucks web site.
Last month Starbucks presented the similar app for Android.