Starbucks has launched an updated, redesigned version of www.StarbucksStore.com online destination to provide its consumers with the enhanced shopping experience and make it easier and quicker to find the best coffee, teas and merchandise offerings. In addition to the traditional coffee&tea range, the digital venue, which was developed with by PFSweb, Inc. (a global e-commerce solution provider), offers a number of extra services like subscription, tasting tours and prepaid gift cards across the U.S. territories.
“Shopping at the new StarbucksStore.com site reflects the unique, rich experience customers enjoy in our stores while offering an expanded collection of coffees, teas and merchandise,” commented Stephen Gillett, chief information officer, executive vice president of Digital Ventures at Starbucks Coffee Company. “The redesign of Starbucks Store was driven by customer feedback and we’re excited to share some of the best products from across the company with customers and give them the opportunity to shop online when it’s most convenient for them.”
The range at the re-launched online store includes coffee (including exotic and rare Starbucks Reserve blends) and tea, which can be also ordered as tasting tours, equipment (including coffee presses, grinders and tea pots), drinkware (mugs and tumblers), subscriptions for coffee and tea offerings (it allows to pre-order special products and schedule and manage the schedule of the items delivery), gifts, Starbucks Cards and office coffee. Those, who will be buying goods on www.StarbucksStore.com, will also get an access to exclusive promotions and will be able to purchase goods, which are not sold in offline Starbucks venues.
Recently, the brand also launched a mini summer-themed campaign, encouraging its fans to tell what they would like to do with extra five minutes. The coffee brand is inviting people to “share and discover epic moments as they happen all summer long,” post their inspiring, beautiful summer stills to Instagram and tell the whole world what they would like to do with 5 more minutes on Twitter.