Stella Artois, the global beer brand, employs pop-up window displays in its ecological campaign, which was recently launched with ‘retro’ Recyclage de Luxe TV-shows. The brand installs the displays, featuring French films from the 1960, in London’s Shoreditch and Manchester’s Northern Quarter.
During the campaign the customers will also see episodes from black-and-white TV-show, mentioned above. The brand and The Auteurs website recently launched an on-line film festival, showing iconic European films of the 60-ies, which will give material for the displays.
They are also planning to set the installations in foyers of indi-cinemas. The campaign will be supported by outdoor adversing as well. The core idea of the movement is to show that it is really trendy and easy to go green.
The brand has also come out with the ‘Send a Card, Save a Tree’ eco campaign. Now you can congratulate your friends and protect rainforests in Argentina. Each time you forward an e-card from the Stella Artois website, the brand saves a tree from cutting down.