Stella Artois is helping The World Land Trust to preserve one of the World’s most important natural habitats, protecting trees and wildlife. The new viral marketing effort, an augmented reality Christmas e-card, developed by Bright Spark Digital on the company’s request, will contribute to saving Nature. The ‘Send a Card, Save a Tree‘ campaign is aimed at saving million rain-forest trees.
To achieve this, Stella Artois says users will need to send its Christmas e-card one million times. The festive virtual card was created on the basis of 3D technology to bring a spirit of a great holiday without cutting trees. For every card you users send the global beer brand saves one tree in the Atlantic Forest in Brazil. Now the future of green rain forests depends on you.
Stella Artois is engaging its consumers into the environmental campaign with a nice touch of technological innovations. Inside the augmented reality you can see the iconic beer glass and yourself — the webcam makes it possible to become a leading actor in your e-card.
Watch the video to see how it works.