The Philadelphia cheese brand is rolling a new campaign in Australia, leveraging the nation’s love to selfies and adding cooking twist to it. The new effort, called #FridgeShelfies, comes as part of a broader Philly’s Do Your Thing campaign that inspires people to create versatile, off-beat meals from ingredients found in their kitchens. The new initiative gets people posting the ingredients in the fridge to instantly get original recipes based on them.
To celebrate its sustainable ethos, Honda Australia has released a line of bottled water sourced from hydrogen emissions. The automaker designed the Honda FCX, the world’s first mass production automobile that uses only compressed hydrogen instead or petrol as its fuel. The emissions of this car are pure H2O, perfect for bottling and drinking.
Dulux Australia is presenting its new Colour App, designed by Isobar, that helps interior decorators and amateurs alike to match colors easier. To promote the application, the paint manufacturer is airing a spot by Clemenger BBDO that reveals the playful nature of colors along with some great ways to use it.
Johnson & Johnson takes on the awkwardness around the female hygiene theme in its new “Be Real” Carefree’s campaign launched in Australia and New Zealand. The brand communicates the message that women should not shush the talks about periods and vaginal health since it’s part of a healthy life of any woman.
As part of its “Make love not war” campaign, Lynx is partnering with Australian Red Cross Blood Service to raise awareness of the blood donation among young man. The initiative is launched three months ahead of World Blood Donor Day on June 14 so that the man could have some time to take all courage and roll up their sleeves for the cause.
Absolut’s world map has been recently extended with the launch of the new “geo-centric” bottle created in collaboration with the recognized film director Baz Luhrmann, born in Australia. The new edition, Absolut Oz, pays tribute to the home land of this cinema guru. It is also the first bottle in the range inspired by iconic global destinations that celebrates Australia.
Bank of Melbourne rolled out an animated campaign targeted at children under 15, prompting them to create an incentive saver account in the bank. While McDonald’s is attaching toys to its Happy Meals as a gift to younger customers, Bank of Melbourne also has a gift in stock for its youngest clients—it allows to get a 12-month little penguin “fosterage.” So, along with saving their money, kids will be supporting one living creature in the conservation area.
The Australian Marie Claire, the women’s lifestyle magazine, has collaborated with six local advertising agencies for the campaign aiming to help younger female audience build self-esteem. The initiative inspires women to love their bodies from early age, even during tough life periods such as puberty, when they might feel clumsy and not attractive.
Jack Daniel’s Australia celebrates the festive season with a launch of a new interactive experience that focuses on the heritage of the brand and its Lynchburg distillery in Tennessee. The online hub, developed by Arnold Furnace, invites visitors to embark on the tour across the location and discover how they create Jack Daniel’s, one of the most popular Christmas gifts for men of all times.