Iconic British spread Marmite has launched a pre-Christmas campaign for its Gold version in London encompassing both social media and DOOH channels to give its fans a munite of fame.

As a first stage, Marmite invited all its fans (and even foes) to have some fun with its new app allowing to submit users’ photos which then appear on a large digital screen of the famous Christmas lights on Oxford Street.

BMW Financial Services is fulfilling of the dearest dreams of any drivers by launching a community Facebook application called «The Ultimate Drive.» The new feature will allow people behind the wheel to share the best routes and greatest roads with the large community of the drivers. The new free-of-charge app to get a detailed look at the route using Google Street View as well as integrate the experience within The Ultimate Drive with other route-sharing apps from BMW Financial Services.