A category trendsetter and one of the most innovative consumer companies in the US, Starbucks has tapped into quite a competitive market of coffee pods systems for brewing at home, dominated by Kraft Foods’ Tassimo, Nestle’s Nespresso and Sara Lee’s Senseo.
new product launch
To celebrate its deep connection with music since 1960’s, the British auto brand MINI launches an apparel and accessories collection for him and her —Sound of MINI. The design of the items is heavily inspired by the British culture and distinguish features of local pop music. The new collection, which is “running the gamut from ‘loud’ (bold, eye-catching prints) to ‘soft’ (minimalist styles and understated looks),” is set to be available from the MINI Online Shop and selected MINI dealerships starting September 2012.
Nestlé-owned Swiss capsuled coffee maker Nespresso is introducing a new autumn Limited Edition Crealto, ‘inspired by High Gastronomy’ and launching a photo contest for its fans in popular social-media networks. A lucky winner will be offered an exclusive dinner for two at Mauro Colagreco’s Michelin Starred restaurant Mirazur in the Côte d’Azur.
Starbucks wants to make coffee available everywhere, at any spot and any time a consumer wants it. Following the launch of home coffee-making machines in spring 2012, the brand is about to introduce its vending machines in the UK to enable passers-by to buy their favourite coffee right in the street, while walking to work, being in the office or filling up a car at the gas station.