Stella Artois is continuing its retro&ecological Recyclage de Luxe Show in the style of 60ies with a new phase. The beer brand has released four episodes of variety show called Le CO2eux Soireé to tell audience about its ecological initiatives. This time the faux TV program has a guest, signer Marina and the Diamonds, who provides it with the “first ever music video”, her latest single «I Am Not A Robot».
Stella Artois
The global beer brand Stella Artois continues its retro-style Stella Artois Recyclage De Luxe campaign with an online film festival of classical French films of the 60-s at The Auteurs web-site. The aim of the campaign is to show the brand’s concern about recycling issues in a very uncommon way — with the help of ‘old’ black-and-white TV-show, focusing on the ecological problems in different ways.
The Stella Artois beer brand is well-known for its loving creativeness and it is always ready to become an inspiration for new warks of art. For 3 weeks a group of New York painters have been creating a huge billboard featuring the ritual of pouring beer on one of the city’s brick walls. The giant hand-painted advertising poster was changing day after day showing the step-by-step process of filling the beer glass.
Stella Artois is helping The World Land Trust to preserve one of the World’s most important natural habitats, protecting trees and wildlife. The new viral marketing effort, an augmented reality Christmas e-card, developed by Bright Spark Digital on the company’s request, will contribute to saving Nature. The ‘Send a Card, Save a Tree‘ campaign is aimed at saving million rain-forest trees.