Apple continues to harness the power of the iPad to improve life experiences. As part of the advertising campaign «Your Verse» launched across multiple platforms earlier this year, the tech powerhouse is releasing another story, Concussion Game Plan, that highlights the smart use of the tablet and iOS apps for medical purposes.
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Meow Mix, a feline food brand from the portfolio of Del Monte Pet Food Group, launches a Kickstarter-inspired hub to support creative projects themed around cats. The Catstarter platform will feature innovative ideas that can make eating, playing and living together yet more enjoyable for cats and their owners.
LAUNCH, the coalition of technology supporters that includes such organizations as NIKE Inc., NASA, the U.S. Agency for International Development and the U.S. Department of State, is adding some Nordic-based new members such as IKEA, Novozymes, Kvadrat, Arla and a number of government institutions, to form LAUNCH Nordic. Since 2010, the coalition has spotted and supported “visionaries whose ideas, technologies or programs have the potential to create a better world.”
Philips joins the team of tech brands that raise awareness of how important a healthy sleep is for everybody. The new multi-platform initiative Sleep Powers highlights the most important facts about sleep and encourages people to check if they know how to sleep healthily. The initiative was launched ahead of World Sleep Day, observed on March 14.
Just in time for National Sleep Awareness Month, the wearable tech brand Jawbone has introduced an application that clearly shows the correlation between the caffeine intake and the quality of the future sleep. The Up Coffee application allows anyone to discover “if afternoon pick-me-ups keep you awake at night, by how much, and what you can do to sleep more soundly.”