Red Bull Promotional Strategy In Japan

Once in the eighties, Dietrich Mateschitz, an Austrian entrepreneur, tried a Thai energy drink which helped him […]

Coca-Cola in the UK will talk to Millenials with the voice of the rapper HT

On May 1, Coca-Cola Europe released the first TV and online spot supporting the recent «One brand» communication campaign that unites all 4 Coke variants— a regular one, Diet Coke, Coke Zero and Coca-Cola Life—under one and only Coca-Cola brand.

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Cadillac and Publicis dare to “re-think” Apple’s iconic inspirational narrative as “Dare Greatly”

During the last night’s Oscars, one of the oldest American car manufacturers Cadillac launched a new campaign «The […]

Nielsen has measured how pop music influences brand memorability

Just a week before the recent Grammy Awards, the global market research company Nielsen conducted a study on how highly acclaimed music impacts the effectiveness of the brand advertising, and also compiled two lists of top 10 ads featuring well-known songs—popular among the U.S. general public (age 18-49) and Millenials (18-34).

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McDonald’s accepts selfies, hugs and phone calls as methods of payment in the U.S.

Starting this week and through to St. Valentine’s day, the fast food chain McDonald’s accepts hugs, calls, selfies and other feel-good actions as payment in its U.S. restaurants. The new short-term loyalty program «Pay with Lovin'» was announced in a TV ad aired during Super Bowl on Sunday.

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Double triviality: Ashton Kutcher for Wrigley’s Extra

It seems like 2015 doesn’t bring any fresh ideas to some marketing and advertising specialists. This January we see the same trivial ad scenarios promoting trivial products like chewing gum.

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Canon’s new biggest long-term campaign “Come and See” focuses on capturing moments as they are

Today, September 15, the Japanese brand of cameras Canon has launched a multi-channel three-year campaign «Come and See» across the EMEA region.

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We’re loving it for 40 years: McDonald’s celebrates anniversary in the U.K.

Tomorrow, August 30, McDonald’s is rolling out six nostalgic TV commercials to celebrate its 40th anniversary in the U.K. market. The company’s long-standing advertising partner Leo Burnett has once again set a course for «things that matter»—capturing either happy or sad moments of our life, with McDonald’s on the background.

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Diet Coke, give us a break

I turned the page of Grazia a few weeks ago to See Diet Coke’s latest press advert, which was essentially an image of a naked male torso alongside the copy line: “There’s nothing like a six pack to put a smile on your face”, apart from it didn’t.

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Heineken and TV star Neil Patrick Harris promote the “fuller taste” of light beer

Heineken USA is rolling out the “Best Tasting Light” campaign for its light beer starring American actor, three-time Emmy award winner Neil Patrick Harris. The concept of the effort derives from the high recognition of Heineken Light as the “Best Low Calorie Lager” at the 2013 World Beer Championships, promoting the fuller taste of reformulated, but still low calorie beer.

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