Carlsberg has launched an ‘educating’ campaign titled “Where’s the Party?” for young Swedes, targeting guys, which explains how to party and find a girl. The beer brand launched a series of short advisory videos on YouTube and TV ads to provide the younger generation of men some with tips, which will help them become outrageously successful with the opposite sex.
TV commercial
Durex encourages young creative minds from the UK to develop a new commercial, that will be focused on safer sex and reflect the mood and thoughts of Generation Y. The ultimate goal of the “Create the Next Ad” contest is to shoot a new promotional video in the same captivating style as the previous Durex spots to find the best words to communicate with the youth and convince them to make safer choices in their sex life.
Leo Burnett, McDonald’s long-standing ad partner, has developed an extremely adorable and extraordinarily delightful TV advert for the US as a part of the chain’s «I’m Lovin’ It» campaign. The animated story about Spaceman Stu, a little boy, who is dreaming of the skies and stars, is sure to be loved both by kids and adult consumers.
To promote the release of its new catalog, IKEA launched a series of spots, “Hooray for the everyday!”, which showcase simple but lovely moments of everyday routine, which actually make us happy with our life. The 2011’s issue celebrates the 60-th anniversary of the company’s annual consumer catalog and as usual focuses on what brings sheer joy to people around the world.
All the roads lead to Rome—or to YouTube, when we talk about the area of commercials. Most of the spots, created to promote big and small brands, eventually appear on YouTube and are steamed either through corporate or individual channels. To make it easier for ad developers or industry fans to browse the related content on the world’s most popular video hub, YouTube launched the official “Show & Tell” channel, which comes as the “home of the best creative marketing examples.”
Kia Canada is putting two words—Drive (“the force that makes us think big no matter how small we start”) and Change (which “makes us better”)—together to demonstrate that even simple actions can make the world a better place to live. The auto maker collaborated with the David & Goliath agency (Canada) to develop a great campaign, “Drive and Change,” which was designed to bring inspiration and make us believe that important things grow out of our tiny steps.