Something Natural, an all-natural flavored sparkling water has launched in New England through Blue Coast/Great State Beverages, with aggressive plans for East Coast expansion by the end of next year. The company engaged design firm, Little Big Brands to create the brand’s identity and packaging.
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Perrier, which last summer excited the audience with the launch of a state-of-the-art digital mansion, where Dita von Teese was pouring the brand’s water all over her gorgeous body, kicks off another online project dubbed ‘Le Club Perrier’ on YouTube. The French water brand encourages users to join in to make the virtual party wilder and steamier (real fun starts when there are thousands of people—this party evolves with the number of views) and win a trip to NY plus an access to a fabulous ‘Le Club Perrier’ party this fall.
One million gallons of water is to be saved if men in the USA will not be shaving from May 17 till June 5, World Environment Day states Budweiser. Each shave they skip saves up to five gallons of water. This is a part of the Grow One. Save a Million. program by Budweiser that promotes water conservation.
Do you have a dancing baby inside? Evian and BETC Euro RSCG are continuing their highly popular campaign Live Young that includes the hilarious Evian Roller Baby video, which became the most popular clip online, by launching a new interactive promotion today, April 19. Now, the pure water brand is encouraging its fans from all around the globe to partake in creating the longest music video ever.
Nike in collaboration with Waves for Water, the philanthropic organization supported by Hurley International (subsidiary of Nike), presented the Gamechanger Bucket—a container, which provides access to both clean water and sport. Because of the dramatic earthquake in Haiti in the beginning of last year and due to the poor clean water supply in the country (Haiti doesn’t have public water system and is classified as having the worst water ranking out of 147 countries in the world), in October the country experienced an outbreak of cholera. This kit, containing water filter and tarp & rope for catching rain, was designed to help tackle the problem and prevent new epidemic outbursts.