Tomorrow, August 30, McDonald’s is rolling out six nostalgic TV commercials to celebrate its 40th anniversary in the U.K. market. The company’s long-standing advertising partner Leo Burnett has once again set a course for «things that matter»—capturing either happy or sad moments of our life, with McDonald’s on the background.
Four 30-second ads —‘The Just Passed Your Test Drive-Thru’, ‘The Camping Trip SOS’, ‘The Nervous First Date’, ‘The Just Moved In Reward’—will roll out on VOD in the commercial break of X-factor 2014 with two more ( ‘The Bubbles Is Now In Heaven Chat’ and ‘The After Movie Natter’) to follow later on TV and online.
Credits:
Client: Alistair Macrow & Stephen Hill — McDonald’s UK
Creative Agency: Leo Burnett
Copywriter: Ed Morris & Andy Drugan
Art Director: Ed Morris & Andy Drugan
Creative Directors: Adam Tucker, Matt Lee, Peter Heyes
Executive Creative Director: Justin Tindall
Agency Producer: Bruce Macrae
Planner (Leo Burnett): Josh Bullmore & Sarah Sanford
Media Agency: OMD
Planner (OMD): Kathryn Armstrong & Chloe Grainger
Director: Pete Riski
Lighting Cameraman: Jean Noel Mustonen
Production Company: Rattling Stick
Production Company Producer: Kelly Spacey
Editor: Eve Ashwell at Cut & Run
Post production: Moving Picture Company
Post Producer: Leianna Campbell
Telecine: Henri Pulla
Music clearances: Jeff Wayne Music
OOH Credits:
Client: Alistair Macrow & Stephen Hill — McDonald’s UK
Creative Agency: Leo Burnett
Copywriter: Ed Morris & Andy Drugan
Art Director: Ed Morris, Andy Drugan, Lance Crozier
Creative Director: Adam Tucker
Executive Creative Director: Justin Tindall
Photographer: Emma Hardy
Music featured in each of the ads in the campaign:
‘The Just Moved In Reward’: ‘Brand New Key’ by Melanie
‘The Nervous First Date’: ‘Lovin’ You’ by Minnie Riperton
‘The Just Passed Your Test Drive-Thru’: ‘The Boys Are Back In Town’ by Thin Lizzy
‘The Camping Trip SOS’: ‘Rainbow’ by Peters & Lee
‘The After-Movie Natter’: ‘We’ by Neil Diamond
‘The Bubbles Is In Heaven Chat’: ‘All By Myself’ by Eric Carmen