Wonder-Full Samsung

Samsung is inviting Nature to the living room. The company has released the first commercial of Samsung’s 2010 «Dedicated to Wonder» campaign, promoting its new ultra slim Samsung 3D LED TV. The spot «Wonder-full» features a family of three in the aquarium.

In the video, the father cuts out a huge cube of water with fish, they put this amazing thing onto the car and take it home. There, the head of the family adjusts the enormous square to the entertainment center by pushing the water into the new Samsung TV and they all sit on the couch to see the result, which turns to be splendid. With their 3D glasses on, they can literally be a part of Nature as the water is splashing over them from the screen, and even touch the ray, which is coming out of there.

The campaign is developed by Leo Burnett, USA and a group of Hollywood professionals including Mauro Fiore (director of photography, Avatar) and experts from Digital Domain-ass (visual effects, 2012, Transformers and the Curious Case of Benjamin Button).