
Absolut Vodka launches Drinkspiration, a sophisticated drink application combining the latest mobile technology with GPS, Twitter, and Facebook. Drinkspiration is an interactive encyclopedia of recipes that helps you find and share personalized drink recommendations...
15 марта 2010

Guinness is going to make it big on St Patrick's Day (March 17) and tell as muck people as possible about the holiday. This year the beer brand has launched a nice campaign on the Facebook platform and is inviting people to share “The Guinness grin”...
15 марта 2010

In an ongoing demonstration of its commitment to the 10 generation-strong company and family motto – ancestry, prestige and tradition – Jose Cuervo International unveiled the 2010 edition of Reserva de la Familia. This year the limited-edition handcrafted wooden box...
10 марта 2010

As part of the brand’s 150-year anniversary celebration, Campari has enlisted three contemporary international artists: avaf, Tobias Rehberger and Vanessa Beecroft, for the Campari Art Label Project, a collaborative initiative which highlights the...
8 марта 2010

Last week Carlsberg launched Vintage 3 in Denmark. It is the third and final edition of the world’s most exclusive beer trilogy – a trilogy that unifies first-class beer brewing with innovative art. Under the leadership of Jacobsen Brewery’s brewmaster, Morten...
8 марта 2010

Bacardi has unveiled seven films about the story of the brand and how one of the oldest alcohol brands inspired the creators of its globally known cocktails like mojito and daiquiri. The site promises that its visitors will learn about the brand ’in the time it takes to...
8 марта 2010

More than three month are left before the World Cup 2010 in South Africa kicks off, but brands are already busy preparing for the event. One of them, the Carlsberg beer, is promoting its partnership with the event by introducing a mini-website on the YouTube platform "
5 марта 2010

Jim Beam is providing surfers with a great opportunity to show their skills and win big money with the help of the new interactive online contest Jim Beam The Break. The brand has been supporting surfing in...
4 марта 2010

Last year, on September 11 in New York rapper Jay-Z, John Mayer, Mary J. Blige and Beyonce, the wife of Jay-Z, together with Absolut arranged a great event for family members of people who died in the terrorists’ attacks. The event Answer the Call was...
4 марта 2010

On March 1, Pernod Ricard has announced the winners of its art contest featuring Pernod Aux Plantes d’Absinthe Superieure brand. The grand prize reflects the year when Pernod Fils was founded, 1805. The creator of...
3 марта 2010