Malibu VIP Application Offers Fans to Get Status
Pernod Ricard UK and digital agency Zone have rolled out a new Facebook app called Malibu VIP.
24 May 2012
Budweiser to Roll out Patriotic Packaging to Raise Money for Military Families
Budweiser changes its bottle design to help raise $2.5 million for the Folds of Honor Foundation, which provides post-secondary educational scholarships for families of U.S. military personnel killed or disabled while on service.
18 May 2012
Bacardi Will Be Giving away Branded Glasses This Summer
Bacardi Brown-Forman Brands rolls out a new marketing campaign in the UK to boost sales of its products this summer. The cross-promotional campaign called ‘Drinks Made Easy’ that launches on May 21 will be overseen by shopper marketing specialist
15 May 2012
Campari Sponors the First-ever James Beard Foundation ‘Outstanding Bar Program Award’
Many alcohol brands including Bacardi and Stella Artois support awards that recognize the best bartenders in the corresponding categories, but...
9 May 2012
‘Give ‘Em The Bird,’ Says Wild Turkey
Campari America’s 157-years old bourbon brand Wild Turkey, has launched it first-ever television advertising campaign.
3 May 2012
Hennessy Celebrates 50th anniversary of the Independence of Jamaica with a New Limited Edition Bottle
Hennessy Cognac has unveiled an exclusive Hennessy VS Limited Edition bottle to celebrate the 50th anniversary of the Independence of Jamaica.
3 May 2012
Malibu Gives away Cosmetic Kits in the UK
Consumers like when brands offer them more than they expect and amaze them with new product offerings, which could never be predicted. Following in the footsteps of Diet Coke with its nail polish and
3 May 2012
Peroni Nastro Azzurro Gets New Subtle Look with JDO
Peroni Nastro Azzurro's new timeless design continues to embody effortless Italian style and keeps the brand relevant to its target audience. The new look designed by JDO will be launched in early May and rolled out globally.
1 May 2012
ABSOLUT Launches London Microsite created by Holler Agency
ABSOLUT LONDON campaign is stepped up today with the launch of a new dedicated microsite created by London-based creative agency Holler. The site – The ABSOLUT Spirit of London – will run for three months, expanding the brand's digital presence and developing existing collaboration with leading graphics artist Jamie Hewlett.
1 May 2012
Bombay Sapphire and TFF Launched a Competition for Budding Filmmakers
Bombay Sapphire and Tribeca Film Festival have launched a competition for emerging filmmakers for the chance to make their own short film.
30 April 2012
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