Spain and the UK will be the first markets to see the rollout of the new gin produced by Chivas Brothers under the Beefeater Burrough’s Reserve brand name.
Following the launch of the so-called "heritage" limited-edition cans in summer 2012, Coors Banquet is rolling out a new addition to its retro collection this June—a "stubby" bottle designed in the same post-prohibition style.
Miller Coors is rolling out a new package design for its flagship light beer Miller Lite that can be regarded the major bottle update since the innovative Alumi-Tek. The new bottle of a contoured shape with a sleek long neck will be only available in the U.S. bars and restaurants.
Buddy Cups enable anyone to befriend a person on Facebook by just clinking the cups together with him or her at the party.
The new shape echoes Budwiser's bow tie logo that first appeared in a national ad campaign in 1956.
Three limited-edition outer cases “The Drop” encapsulate the idea of purity and movement.
The whisky label Jack Daniel’s is rolling out the first-ever campaign for the super premium brand Gentleman Jack Rare Tennessee Whiskey. The multiple-channel U.S. promotion dubbed “The Order of Gentlemen” is triumphing the core values of a true gentleman, which are character, purpose, integrity, generosity and restraint. All these qualities that make up the only proper code of an authentic manly behavior are integrated into the campaign.