latest in alcohol drinks

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  The Glenlivet Alpha Limited Edition Invites to "Unlock the Mystery of Flavour"

  Design  May 15, 2013

  The Chivas Brothers-owned single malt whisky brand The Glenlivet has collaborated with the London-based design expert Nude Brand Creation to develop the concept, naming and packaging for a new blend that shares no details about the cask, taste or age statement.

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  Beefeater and Coley Porter Bell Have Crafted a Brand New Gin Proposition—the Exceptional Burrough’s Reserve

  Design  May 10, 2013

  Spain and the UK will be the first markets to see the rollout of the new gin produced by Chivas Brothers under the Beefeater Burrough’s Reserve brand name.

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  Coors Banquet Unveils "Stubby" Heritage Bottle Designed by Landor

  Design  May 9, 2013

  Following the launch of the so-called "heritage" limited-edition cans in summer 2012, Coors Banquet is rolling out a new addition to its retro collection this June—a "stubby" bottle designed in the same post-prohibition style.

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  Miller Lite Updates the Shape of Its Bottle in the USA

  Design  May 2, 2013

  Miller Coors is rolling out a new package design for its flagship light beer Miller Lite that can be regarded the major bottle update since the innovative Alumi-Tek.  The new bottle of a contoured shape with a sleek long neck will be only available in the U.S. bars and restaurants. 

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  Budweiser Buddy Cups Help Making Friends on Facebook while Drinking Beer

  Technology  Apr 29, 2013

  Buddy Cups enable anyone to befriend a person on Facebook by just clinking the cups together with him or her at the party.

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  Budweiser Breaks the Mould of the Beer Packaging with a New Bow Tie-shaped Can in the US

  Design  Apr 23, 2013

  The new shape echoes Budwiser's bow tie logo that first appeared in a national ad campaign in 1956.

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  Scotch Whisky and Italian Craftsmanship Blend in the Chivas 18 by Pininfarina Limited Editions

  Design  Apr 22, 2013

  Three limited-edition outer cases “The Drop” encapsulate the idea of purity and movement.

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  Gentleman Jack Reveals “The Order of the Gentlemen” in Its Debut Integrated Campaign in the USA

  Advertising  Apr 16, 2013

  The whisky label Jack Daniel’s is rolling out the first-ever campaign for the super premium brand Gentleman Jack Rare Tennessee Whiskey. The multiple-channel U.S. promotion dubbed “The Order of Gentlemen” is triumphing the core values of a true gentleman, which are character, purpose, integrity, generosity and restraint. All these qualities that make up the only proper code of an authentic manly behavior are integrated into the campaign.