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If to ask anyone who are the most active on Instagram teenagers, answers can be Chinese, American, maybe Brazilian or Russian. But not Polish, teens from not so big country in Eastern Europe (#36 by population). Read details of social media phenomenon in the new Popsop Research.
Despite a huge Instagram popularity, the app is the most predictable social network in terms of target audience. It was our hypothesis, and the goal of Popsop Research was to prove or refute it.
The roundup of the latest marketing news from the five big-name global brands.
As the UK is totally obsessed with the royal family life in general and the first birthday of Prince George in particular, Samsung wanted to draw Brits’ attention to ordinary people around them.
The effort, which marks a shift from product-oriented marketing strategy to emotional marketing, syncs with the rising trend of focusing on real life heroes’ stories of achievement in social good campaigns.
PayPayPal is rolling out a new program that will allow consumers pay money for goods and services on the go.
The tech project is a part of Samsung’s on-going global branding campaign, the Launching People initiative, aimed to create innovation that contributes to peoples’ lives and the community in a broader perspective.
The #2 brand last year, #8 in 2011 and #36 in the inaugural 2000, Apple has pushed the iconic soda brand as far as the third slot, while Google has ranked second (+34%, $93.2 billion).