Oreo is rolling out the next phase of its “Wonderfilled” campaign with two adorable spots, all in kids’ books storytelling style it has successfully adopted. The brand has launched two videos with two different voices of narration—the first sounds like a Dr. Seuss poetry, and the second one has a disco twist. Both of them are dedicated to the mini versions of the legendary cookie.
Author: Anna Rudenko
Starbucks will be unveiling a new artistic design on its limited-edition reusable plastic cups this autumn—it will be the artwork that won the Starbucks White Cup Contest, which was running across the U.S. and Canada. In spring, the coffee giant asked its multiple fans in America to develop their own original artwork to fill the blank canvas of its white coffee cups. The winning work was submitted by 20-year-old community college student Brita Lynn Thompson, living in Pittsburgh.
The ongoing football championship is a great occasion for raising awareness about things that are even more important than a good game. Neymar da Silva Santos Júnior, a celebrated football player from Brazilian national team and Spanish FC Barcelona, on behalf of the Waves for Water nonprofit is rolling out a new campaign in partnership with PayPay to bring drinkable water to deprived regions of Brazil. The Competition for Good site seeks donations from around the globe, asking people to donate for their countries and help them win— at least, in water-providing contest.
MINI is rolling out another visual competition dedicated to reimagining the world around us. This time, the auto brand is calling the creative visual artists to picture a variety of roads, actual and symbolic. The brand calls the community to get inspired by the MINI Countryman in creating their works.
A team of business giants—Unilever, John Lewis and the UK’s largest mobile and Internet provider EE to name a few—have launched a competition that calls creative tech minds to submit their «Internet of Things» (IoT) ideas. The £1m Launchpad competition is launched in partnership with Tech City UK, the Technology Strategy Board (TSB) and Cambridge Wireless, and is open to early-stage UK startups.
Jamba Juice has teamed up with The DanceOn Network to encourage consumers across the USA to show their best dance moves for a chance to get awesome juicy prizes. The Blend in the Good competition is accepting videos in which consumers spread the ultimate dancing energy, blending various dance styles and moves.