Australian bio-tech Starpharma is announcing a revolutionary condom that can dramatically reduce transmission of HIV virus as well as herpes and human papilloma virus. The new product that is to hit the shelves in Australia in the coming months, is coated with the special antiviral VivaGel that is said to kill 99.9 per cent of HIV along with decreasing the chance of pregnancy.
IKEA is officially unveiling its 2015 IKEA U.S. catalog that is full of new products and awesome insights into how to make the home space the true heaven. This year’s edition titled “Where the Everyday Begins and Ends” focuses on two major rooms in the house—bedroom and bathroom, and explains how to organize these spaces most comfortably, helping reflect the style and personality of the homeowners.
Toyota is harnessing the power of kids’ creativity in 8th consecutive Toyota’s Dream Car Art Contest, who “prototype” new types of cars that might tackle the world’s toughest environmental and social issues. The children’s sketches are turned into vibrant Vine videos to inspire the generation of parents to turn contemporary world into a better place to live.
Following the launch of the global “Where is Next” social compass that is designed to help people discover some hottest clubs and pubs in their city, Heineken is rolling out the “Routine Interruptions” effort in the USA to help urban dwellers re-discover their area. The new experience comes as part of an ongoing “Cities of the World” campaign, launched this spring.
Bosch Australia has launched an old-school game on its Facebook page, inviting its fans to spot the brand’s products in a nice winter picture. Celebrating the winter season on the continent, the brand is giving away its nearly Christmas presents to those who will correctly solve the riddle by indicating the coordinates of a Bosch item in the picture.
As the UK is totally obsessed with the royal family life in general and the first birthday of Prince George in particular, Samsung wanted to draw Brits’ attention to ordinary people around them. The tech brand teamed up with Cheil UK on a tongue-in-cheek outdoor campaign that celebrated birthday of George—not the royal baby, but George Jagger, a kid from a family living in Matlock, Derbyshire.
JCPenney is celebrating the diversity of body shapes in its new shop-window promotion in New York. The national retailer’s store is featuring five unique mannequins that come as replicas of real-life bodies, beautiful in their imperfection. There’s a model of a lady in a wheelchair, a double leg amputee and a man with dwarfism among others.
Tapping into the “collaborative consumption” trend, the e-commerce furniture store Made.com in the UK has encouraged current and potential customers of the platform to reach out to each other in physical space and share experience. The site prompts shoppers to meet those who have already purchased furniture from the site to see how they integrated the pieces into their interiors.
Google is running a new series of its Impact Challenges in Australia, the UK, US Bay Area, Brazil and India. The annual competition asks local nonprofits to submit their innovative ideas on how to improve the world, and provides funding to implement the winning projects selected by the global public.
Toyota is eying to engage young drivers with its latest campaign, Wakudoki, across eight Asia-Pacific markets such as India, Indonesia, Malaysia, Pakistan, Philippines, Singapore, Thailand, and Vietnam. The new effort, which is the first-ever completely digitally-led campaign of the brand, features popular Japanese dance group World Order who are supposed to build better awareness of the brand among the younger generation.