H&M is about to launch the first denim collection crafted of recycled fibers, generated as part of the year long garment-recycling initiative that spanned 53 markets.
Author: Anna Rudenko
AXE is launching a new line of products, AXE Peace, and rolls out a campaign to promote a simple, but powerful weapon for a positive change across the globe—a kiss. The promotional effort uses the legendary “Make Love. Not War” slogan emerged back in the 60s as the maxim of the youth opposed to the Vietnam War. Now, half a century later, when the world is still shaken with war, AXE is determined to bring the motto back using its brand power to inspire the young generation.
The Schwartz brand of condiments has released an awesome surreal ad that sees exotically-coloured herbs and spices bursting out of their bags to the piano score. The ad by Grey London titled “The Sound of Taste” documents an experiment that can be described as “sonic flavourscape.” Inspired by the notion that taste has its own intrinsic melody, Schwartz has demonstrated how this music can be visualized.