PepsiCo’s Frito-Lay North America business unit kicks-off high school football season with the «Score for Your School» program for Texans only that invites fans to help schools win up to a $10,000 donation for their sports programs. Texas fans can visit www.scoreforyourschool.com, enter the 9-digit product code from ANY Frito-Lay product (chips, dips, salsa and more) and then select the Texas high school of their choice.

«Frito-Lay snacks and high school football are a Texas tradition,» said Michael Del Pozzo, director, marketing, Frito-Lay North America. «As high school sports programs face many challenges, we thought this promotion would be an easy and fun way for fans to help. Now, each single purchase can add up for a chance to win up to $10,000 for their school when they go online and ‘Score for their School’.»

The Texas «Score for Your School» program began on August 31 and runs through December 31. Frito-Lay is donating a total of $90,000 to high schools across the state. Each high school is grouped according to its listing in Texas’ six divisional classes (5A, 4A, 3A, 2A, 1A and Private). Schools collect one point for each Frito-Lay snack a fan purchases and then registers on the «Score for Your School» website. First-place ($10,000), second-place ($4,000), and third-place ($1,000) prizes will be awarded to the top three schools in each division that collect the most points from their fans. The program is only open to Texas residents 13 and older at the time of registration.