Building on the terrific success of reality show ‘Bud United: Bud House’ that aired during the 2010 FIFA World Cup, Budweiser is going to roll out another sensational project entitled ‘Bud United: The Big Time’. This is a next-gen project launched in course of the Bad United experiental platform. The latest endeavor of the beer brand is all about getting little people hit the big time. The casting is now performed through the brand-operated pages on social media, including Facebook and Renren.
The new project aims to bridge the distance between mere mortals and icons of sports, movies and even fashion and demonstrate that ordinary people may become superstars. The upcoming show provides young adults the opportunity to realize their biggest and craziest dream, like playing on the same soccerfield with professional players, demonstrating classy outfits on the catwalk side by side with professional models, or getting professional advice from star coaches.
This project is performed by Anheuser-Busch InBev. in collaboration with @radical.media, an Emmy and Academy Award winning global entertainment company, as well as Evan Weinstein, Co-Executive Producer of The Amazing Race and six-time Emmy Award winner.
Jason Warner, Global Vice President for Budweiser, said, «In 2010, we introduced Bud United, a proprietary global experiential platform connecting consumers’ passion points with the brand. As official sponsor of the 2010 FIFA World Cup we connected with consumers on their number one passion point – football – through Bud United: Bud House. Fans around the world loved the concept, so in 2011, we’re going bigger and better, engaging consumers across multiple passion points and bringing their Big Time dreams to life. Whether someone is passionate about music, football, cooking or car racing, Budweiser is giving fans a shot to make it big, and supporting them on their journey with expert advice from celebrity mentors.»
Everyone eager to join the show are welcome to apply starting May 16th until June 29th on Facebook or in China at Renren.com.