The confectionery giant Nestlé and the huge cosmetics manufacturer L’Oréal have combined forces and created sugar-coated pills that iron out wrinkles. The new product, Inneov Fermete, slows down the skin aging with the help of a compound taken from tomatoes.
The pill’s secret is lycopene, the red carotene pigment derived from tomatoes, which is strengthened by a form of vitamin C and isoflavone chemicals taken from soya bean. The innovative product makes the skin more elastic and lessens the number of winkles after 3-6 months of using, the manufactures assure. It preserves old skin cells and makes the new one grow more rapidly.
The new sweet Inneov is positioned as a lifestyle product for any woman who cares about her beauty. It is actually acts rather as a vitamin supplement than as a medication.
«We have done a lot of research which shows this product works and now we’re looking for ways of improving it. We know that good nutrition can prevent the skin from ageing and that there are clear links between certain nutrients and skin health,» noted Patricia Manissier of Inneov.
The product is already available in parts of Europe and South America at the price of 25 pounds per pack.