Pepsi «We Inspire» is an interactive online community that encourages women to share their sources of inspiration and taps into their powerful bond through a platform built just for them. Recognized with an NAACP Award on Friday, February 26, 2010 for advancing positive multicultural images in advertising and media, the «We Inspire» program is gaining momentum as a meaningful movement touching the lives of women from all walks of life.
«We are honored to receive this recognition from the NAACP, acknowledging the importance of Pepsi’s ‘We Inspire’ platform in creating a meaningful experience for African-American women,» said Frank Cooper, chief consumer engagement officer, PepsiCo Beverages Americas. «We have been touched by the outpouring of experiences — the personal trials and triumphs women are sharing in this community. Most important, ‘We Inspire’ demonstrates the power of every woman to inspire others, whether they have a famous name or not.»
The «We Inspire» community features notable icons that represent the six inspirational categories — beauty, laughter, joy, hope, wisdom and love. Keyshia Cole, Taraji Henson, Queen Latifah, Thandie Newton, Dr. Robin Smith and Raven-Symone are leading the storytelling by blogging weekly, uploading photos and inspiring women to share and learn from one another.