The online version of American newspaper USA Today has presented the Ad Meter shortly after the Super Ball game was finished. With the help of online voting they are going to determine which of the 63 commercials aired during the game was most adored by people. As for now the Snickers spot is beating five Doritos, one Budweiser, two Coca-Cola, one Dr. Pepper and one Dove Men+Care commercial among others.
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Three years ago the brand was blamed by gay activists for bringing up a spot which was mocking their way of living (to be honest, the ad is really hilarious, watch it below), and now it is taking the revenge for all the allegations. This is going to become a real hit, unless it eventually stirs indignation of the old folks.
The spot called «Game,» features renown actress Betty White and acting icon Abe Vigoda. The spot proves that «you’re not you when you’re hungry,» and reminds consumers that Snickers continues to satisfy hunger.
«Obviously, we were very, very concerned about portraying a brand like in the most positive light. It’s three years later, we’ve done our homework. We’ve done our research. We were absolutely not nervous about the campaign in any way,» notes Carole Walker, head of integrated marketing communication at Mars.
Following this debut, a second spot called «Road Trip» will air in late February featuring international superstars Aretha Franklin, among others.
This year the ad Super Bowl Ad campaign was massively launched via social networks, and the spots’ teasers gained a lot of popularity before being premiered at the event.
Here are the videos from the 2007 and 2010 sport events: