Stella Artois, the best-selling Belgian beer in the world, will make its Super Bowl ad debut during FOX’s broadcast of Super Bowl XLV on February 6, with the commercial titled ‘Crying Jean,’ which stars Academy Award-winning actor Adrien Brody. The new advert is the latest spot from Stella Artois’ ‘She is a Thing of Beauty’ campaign.

In it, Brody plays a crooner serenading a room full of beautiful women at an underground jazz club circa 1960. While each of them makes clear their interest in him, it quickly becomes apparent that he has eyes for another. The spot also showcases Stella Artois’ time-honored 9-Step Pouring Ritual and the brand’s signature chalice glass.

“It’s an incredibly creative concept. There’s humor and there’s a very hip, musical quality to it,” said Brody. “It also pushed me past my own comfort lines with singing, because I’ve never done that before. That was very exciting.”

‘Crying Jean’ is the latest installment in Stella Artois’ global advertising campaign, ‘She is a Thing of Beauty,’ that has recently featured television creative from filmmakers Wes Anderson and Roman Coppola, as well as print creative shot by renowned photographer Bert Stern.

For a behind-the-scenes look at the making of ‘Crying Jean’ and an on-camera interview with its star, consumers 21 years of age and older can visit Stella Artois’ ‘La Societe’ website. Immediately following the Super Bowl, the spot will be available online via the brand’s U.S. website, Facebook page, as well as its ‘La Societe’ website and Facebook page.