As part of its Lumia promotion in the U.S., Nokia has launch of its free music streaming service Nokia Music, a free mobile music stream exclusive to Nokia Lumia handsets.
celebrity marketing
Hyundai Australia has launched an action-packed promotion to support the launch of the new sporty coupe, the Veloster SR Turbo. The auto brand tapped Australian champion boxer, Lauryn Eagle to front an online story titled “Sexy gets Angry”, which is to evolve based on consumer’s ideas. The key element of the promotion, developed by Innocean Worldwide, is a clip, which merges video and comics, to tell a story about a bold girl, who reacts to unexpected things which happen to her. The campaign also includes outdoor, print media and digital marketing elements, highlighting the bold attitude of both the car and athlete (by the way, she will be managing Twitter promotion herself).
To educate students about Mars, NASA partners with musician will.i.am to present his new song ‘Reach for the Stars’. The new potential hit will be broadcast from the Mars surface via the Curiosity rover tomorrow, on August 28 at 1 p.m. at NASA’s Jet Propulsion Laboratory in Pasadena, Calif. The event will air on NASA TV at http://www.nasa.gov/ntv.