The house of Dior is highlighting the components of its fabulous aroma compositions with a digital odyssey across the brand’s gardens around the world, from France to Madagascar. As part of this digital effort, the brand has released a marvelous 8-minute video that focuses on the flowers that are «source for Dior’s skincare exceptional performances,» along with a detailed description of each garden.
Heinz is re-launching its 2013’s Grow Your Own campaign to encourage home gardening among British families. The ketchup brand invites consumers to grow tomatoes, the key ingredient for the legendary sauce. The Grow Your Own marketing effort includes a special hub on the brand’s Facebook page as well as TV advertising.
KLM is making another attempt to add maximum comfort to the traveling experience, both in air and in town. With the KLM Dream Catcher web app, the airline company now helps build the most accurate picture of what to do, where to go, what to see in the city, using references from the trusted editorial and community-powered international sources. The initiative follows the Must See Map that encouraged travelers to build a perfect tourist guide by themselves.
IKEA is exploring the theme of smart interiors for tiny homes in its latest campaign, “Make Small Spaces Big,” in the UK and Ireland. The new effort by Mother is revolving around the idea that any small apartment can be turned into a comfortable and functional space with the help of bright furnishing solutions and wisely designed products from the Swedish retailer.