Coca-Cola has found a solution to the problem of social-media obsession. While connecting users to their family and friends virtually, these platforms actually take the excitement of an eye-to-eye communication out of their lives. The soda brand has borrowed a design of medical collar for dogs to create The Social Media Guard that in fact looks just like a huge post-operative collar for pets and makes it impossible for a person to bend the neck and look down onto a device’s screen.