Treasure is something you should hide. With this in mind, the Ogilvy Advertising group developed a hilarious ad for the Milka brand chocolate, which is definitely precious. In the spot the cows are trying to disguise themselves as other farm animals or even vehicles to hide the secret of Milka’s delicious and creamy milk.

The cows are hiding and then come out here and there in their crazy and funny costumes. Still, it’s not that difficult to spot the “keepers of the Alps milk secret”. The agency has also developed a discovermilka.co.uk for those who want to test their detective skills.