Campaign Asia Pacific and research firm TNS surveyed 3,300 people in the 15-64 year old demographic to unveil the most popular brands in Asia Pacific. The top 3 turned out to be Sony, Samsung and Panasonic. Respondents from Australia, China, India, Japan, Hong Kong, Malaysia, Singapore, South Korea, Taiwan and Thailand evaluated the brands in 72 categories.

For the leading Sony, which presented the first Asia-style bendable e-reader in May,  it’s the fourth successful year it has held such a status.

«Our brand perception, you’ll be happy to know, is clearly improving again,» said Howard Stringer, Sony’s chief executive. «My foremost responsibility to the board and all of you is to further advance the transformation process, firmly establish Sony’s position as a global product, content and service leader in the networked digital era and ensure our continued development and growth,» he added.

Samsung, the South Korean electronics expert and worldwide Olympic sponsor, and Panasonic, its Japanese counterpart, which is going to build a green town in Japan, occupied the next two spots in the table. The results of the study shows that electronic majors from Japan and Korea still dominate among all brands, maintaining their high positions from last year when they occupied the same positions.

Panasonic recently signed a sponsorship deal with the Discovery Channel and UNESCO for a series to be shown in 170m homes across 15 Asian countries, including China, India, Indonesia and Japan.

The Top 10 brands lists:

1. Sony
2. Samsung
3. Panasonic
4. LG
5. Canon
6. Apple
7. Hewlett-Packard
8. Google
9. Nestle
10. Nike

The full Top 1000 Brands report and the complete rankings is to be read in the upcoming July issue of Campaign Asia-Pacific.