Marie Claire dedicates its August issue to denim and re-imagines its cover as jeans. The issue with a special cover will be available exclusively to 800,000 subscribers. The first thing they will see after «unzipping» the cover is a wallpaper with Guess logos on it.
Author: Anna Rudenko
The team behind the free fitness tracking Human App, which motivates users to move at least 30 minutes during the day, has analyzed how people prefer to move around in their cities in different parts of the world. As part of the study, 7.5 million miles of activity—walking, running, cycling, and motorized transportation—were analyzed.
As part of its Art, Copy & Code program, designed to offer a fresh take on advertising, Google is partnering with Nike to re-think its traditional AdWords platform with a soccer in mind. Together, they developed a customized user-friendly mobile ad system that reacted to what was being shown on TV during real-time games.
M&C Saatchi has developed an emotional campaign for Transport for London, designed to make people be more tolerant and not let their emotions out on the road. The “Share the Road” effort features a film as well as a dedicated page that explain why we should be more considerate on the roads to have safe journeys.