Intel Corporation has announced collaboration with HSN, Kraft Foods and Macy’s to deliver a series of new retail solutions that will provide shoppers with more relevant and entertaining experience.
Photo: Intel’s Touchwall for HTS, from newsroom.intel.com
The solutions are built on 2nd generation Intel Core processors and allow retailers to create visually stunning experiences that engage shoppers, deliver customized content and help them make better-informed purchases. For companies, these solutions are easy to manage, they are cost-effective and can help boost sales, while customers get more satisfaction.
“Today’s consumers are increasingly mobile, connected and inundated with information,” said Michelle Tinsley, general manager of Intel’s Personal Solutions Division. “As a result, retailers are searching for new ways to deliver more personalized brand interactions that effectively reach their target audience. Intel is working with these industry leaders to drive the transformation of shopping through high-tech retail solutions that will change how brands engage and connect with shoppers.”
On practice it looks like this. Intel collaborated with HSN to develop a massive interactive touchwall. HSN will engage with consumers at various food and wine events throughout 2012 by offering a virtual cooking class with world-renowned chef Wolfgang Puck. This initiative encompasses all of HSN’s recent digital tools— mobile, gaming and social.
Intel also offers retailers the Intel Audience Impression Metric Suite (Intel AIM Suite), a solution that can quickly change featured content to meet the demographic of the consumer, providing a more personalized shopping experience. Intel AIM Suite also anonymously collects valuable shopper data.
With help of Intel AIM Suite, Kraft Foods and Intel created the DIJI-TASTE Sampling Experience, an interactive solution that distributes product samples based on audience metrics to target a specific demographic.
Macy’s leverages the Beauty Spot solution at four of its stores in an effort to assist shoppers in finding and evaluating cosmetics and fragrances. People can use the stations to get detailed information about beauty products and download useful information to their mobiles.
Intel has also co-worked with adidas, the LEGO Group and Petrobras to bring engaging consumer experiences worldwide. Intel is also collaborating with Samsung and Motorola to produce its first smartphone.
Currently, Intel is showcasing these solutions in its booth at the National Retail Federation (NRF) Annual Convention & Expo, January 15—18, in New York.
