All over the world, Christmas and New Year are loved not only by children, but also by businesses. […]
holidays
Ahead of International Women’s Day, Baileys is rolling out a female-targeted campaign in China, encouraging local ladies to celebrate their best friends. The idea of the campaign developed by BBH China builds on the fact that because of the one-child policy in China, having female friends is the only possible way to have “sisters.”
In the season of love and proposal making, Pizza Hut is urging fans to tie their lives with the chain forever and win a lifetime supply of free pizza. As part of the promotion, the brand has created a micro-page on the OkCupid platform, one of the top international dating sites, where all volunteers may try their luck with Pizza Hut.
Following in the footsteps of alcohol brands like Hendrick’s Gin, Jack Daniel’s and Luksusowa, the non-FMCG brand San Antonio Tourism has released its men’s guide dedicated to the romance code of a true gentleman. San Antonio, Texas (also known as the City of Yellow Roses) is considered one of the top 10 romantic places in the U.S., and with just two weeks left before V-Day, the city set to promote itself proactively among the men who are in charge of selecting the right destination for the Valentine’s weekend.
As part of its 2014 Valentine’s Day campaign in Japan, Godiva asks customers to use good old facial language instead of fingers to send a message of love to their dear ones. The chocolate brand has teamed up with Saatchi & Saatchi Fallon Tokyo to let the traditionally reserved Japanese express their emotions freely and forget about common “poker face” expression at least for the festive period.