Coca-Cola is extending the range of names in its highly successful name-centric “Share a Coke” campaign in the UK. The new spin of the promotion will include +1000 names that will be featured on the packs of Coca-Cola, Diet Coke and Coca-Cola Zero this summer.
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Coca-Cola wants to make use of every empty bottle with a new upcycling campaign developed by Ogilvy & Mather China. The idea of the “2nd Lives” effort is to show that used plastic bottles can do better than being another piece of trash—with a simple design twist, they can be turned into quite useful items.
Coca-Cola further promotes the idea of sharing with a new simple design solution for a bottle cap that has been recently unveiled in Colombia. A new cap allows to open a Coke plastic bottle only with another bottle—the project was developed by Leo Burnett in Colombia to inspire communication between freshmen on the first day of college.
Barcelona-based directing team CANADA and Glassworks Barcelona has created an adorable spot titled “Pemberton”, which reveals how exactly the legendary drink was created in Atlanta 128 years and a week ago. The humorous spot revolves around the inventor, the story of the drink’s development and shares why exactly the secret formula remains secret.
As part of the Futbol Now campaign, Pepsi is presenting a new music album, Pepsi Beats of the Beautiful Game, that incorporates the energy of youth culture, sports and cultural diversity. For this music project, “the largest music, film and football collaboration in the brand’s history” the legendary soda label has tapped a pool of original and unique—popular and emerging—artists from all across the globe. These 11 tracks will also be used as soundtracks and a source of inspiration for the upcoming short films by acclaimed directors.