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The study reveals that Apple continues to be the most valuable global brand and is now worth $185bn, followed by two other technology giants, Google ($113bn) and IBM ($113bn).
Creative briefings that clients provide us with these days typically mention target audiences consisting of men and women aged 18-25. Apparently, in this period of age consumers are willingly to connect with a brand on a more sustainable base, which is the perfect ground for brand loyalty.
The peace-making project was designed to unite two nations that have been having very tense relationship over the past decades.
Building on the success of the Share a Coke campaign in Australia, Coca-Cola rolls out the name-based promotion in the UK and Ireland.
Diet Coke is launching the second installment of its annual Diet Coke Young Designer Challenge, aiming to discover independent fashion designers across the USA.
Helping keep consumers fit is one of the four major anti-obesity commitments outlined in Coca-Cola’s wellbeing plan that was unveiled last week.
Australians are encouraged to sign petitions to authorities, asking them to support actual actions against plastic bottles pollution and making Coca-Cola be kind to the local nature.
The soda drinks maker is often accused for contributing to the children’s’ obesity, and this move is expected to clear the “fatty” image of the company that celebrates its 127th anniversary these days.