Coca-Cola Has Announced Large Investments into the Brand Building
The Coca-Cola Company yesterday unveiled its full-year and fourth quarter 2011 operating results.
8 February 2012
Diet Coke Has Teamed up with Celebs to Struggle for the Heart Truth
Diet Coke has teamed up with actress Minka Kelly, fashion designer Diane von Furstenberg and the National Heart, Lung, and Blood Institute’s (NHLBI) to launch The Heart Truth campaign. The campaign is aimed to raise awareness of women’s heart health...
7 February 2012
Coca-Cola Arranging a Black History Month for Young African Americans
Coca-Cola has launched a new Black History Month program urging African Americans to ‘pay it forward’ to the next generation.
3 February 2012
Coca-Cola Has Released 'Reasons to Believe,' Its 8th Sustainability Report
The 2010/2011 Sustainability Report provides an in-depth review on the sustainability efforts of the company
31 January 2012
New Club Coke Bottle: David Guetta feat. Coca-Cola
Coca-Cola has teamed up with French DJ and producer David Guetta to create a new signature bottle, limited edition Club Coke, which comes as a tribute to the culture of night life and clubbing. This strikingly vibrant Club Coke line, which was launched in 2005 with the...
30 January 2012
Coca-Cola Polar Bears Will Give Feedback on the Super Bowl
Coca-Cola brings back its animated polar bears to the Super Bowl XLVI broadcast.
27 January 2012
Diet Coke Wants Women to 'Get Glam'
Diet Coke, the beverage brand targeted at women, is rolling out a new phase of its ‘Love it Light’ campaign, featuring the famous puppets—the marketing effort was kicked off in the UK on January 9, and
11 January 2012
New Year, New Look for Dr Pepper!
This January, Coca‑Cola Enterprises Ltd will unveil a brand new look for the Dr Pepper range; Dr Pepper and Dr Pepper Zero.The new packaging design creates an opportunity for further growth and will increase shelf stand out and help consumers to...
20 December 2011
The Coca-Cola Company Announces Partnerships to Develop Commercial Solutions for Plastic Bottles Made Entirely From Plants
The Coca-Cola Company announced multi-million dollar partnership agreements with three leading biotechnology companies to accelerate development of the first commercial solutions for next-generation PlantBottle™ packaging made 100% from plant-based materials.This...
19 December 2011
Top Trendsetters of 2011 in the Global Brands Community
With less than a few weeks left before we all enter the year of 2012 (as some believe, the last one in our calendar), we are looking back at what...
16 December 2011
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