Coca-Cola Great Britain is calling on consumers to join the football-themed, Coca-Cola Replenish Africa Initiative (RAIN) “Water for Schools” project to help provide safe drinking water for schools in Africa.In Great Britain, consumers can help raise funds by donating points on www.cokezone.co.uk – and Coca-Cola will match every point donated to buy supplies for the “Water for Schools” initiative.

Coca-Cola Great Britain announced its support for WWF’s fourth annual Earth Hour, which takes place from 8.30-9.30pm Saturday 27th March 2010. This year WWF will once again be asking one billion people across the world to switch off their lights for one hour in support of action against climate change.

A new Diet Coke marketing campaign, which launches with a 60-second commercial centerpiece called “Stay,” celebrates the daily achievements of the next generation of young adult Diet Coke drinkers and shows how the brand helps them get the most out of life.

Coca-Cola has launched two new commercials to support one of its drinks, Coke Zero. The key idea of the spots is that if Coke can do something extraordinary (like having the same taste with no calories at all), then it’s not that hard for scientists to invent a time-travel machine or push the cloning projects.

Singer and songwriter Mika continued the Coke design race started by Justice & So-Me and has unveiled a new “outfit” for the contour bottle. The Coca Cola’s Club Coke portfolio is now extended with a unique creation by Mika, developed in collaboration with his sister Yasmine.

MySpace is becoming more advertizer-friendly. The social networks began testing a new in-stream ad unit, which helps promote brands by information boxes which appear in the personal stream of users if they agree to read ad posts. The texting period started on February 10 with Coca-Cola’s invitation to download Formula For Happiness Selena Gomez’s song “Naturally” for free.

Coca-Cola and agency Ogilvy Argentina created one music video from thousands of spots sent over the Internet by young creators. Young people from Argentina, Paraguay, Uruguay, Bolivia and Peru interpreted the theme “Te amo” by Makano, in their own way.

Diageo Great Britain is introducing a new addition to its portfolio this March. The company is going to launch Smirnoff vodka and Cola in a premix can. The combination of vodka and Cola is one of the most favourite on-trade drinks in the UK, and so Diageo hopes that the 250ml cans will win the attention of the consumers.

Powerade launches its 2010 FIFA World Cup campaign with a new TV commercial featuring England star Wayne Rooney, highlighting the role the isotonic sports drink will play as the on-pitch hydration partner for every team at this summer’s tournament.

Schweppes, one of the Coca-Cola brands, is going to treat the British consumers with its first-ever “on-the-go” lemonade starting from March. The new format of packaging will allow taking the 500 ml bottles anywhere.

Twenty-five years ago, the iconic recording, “We Are the World” generated millions of dollars to help ease suffering in Africa. With a contemporary version of the song being released today to aid the victims of the earthquake in Haiti, Coca-Cola will be doing its part to support the cause.